Browsing articles in "Blog"

Why people take pictures?

Aug 15, 2013   //   by ghanariekuchak   //   Blog  //  No Comments

SONY DSCIt is a weird question I know. But maybe I have this chance to face some people that haven’t thought about a picture like what they are going to read in this article. Picture, in general views, can be interpreted as an image which can be used to register a moment. From the first time that human tried to do photography back in 1826, until now, this industry has received significant improvements along sciences. People use different appliances such as their cell phones, digital cameras or really professional gears to register this moment. But why should people do that? Or saying differently, what is the philosophy of taking a picture? Read more >>

What is Art For?

Aug 3, 2013   //   by ghanariekuchak   //   Blog  //  No Comments

SONY DSC“We sense there is more to life than the material world can provide, and art is a clue, an intimation, at its best, a transformation” Jeanette Winterson, journalist, might answer to this question. Art, in some people’s opinion, is not as necessary as schools or hospitals, but as Cockerton (2010) implies it should be taken seriously because it will open our eyes to ourselves and the environment around us. Art in any type would bring the spirit of experiencing instead of keep asking people to believe in something. It may not be a reality as Plato beliefs, but most of the people have his experience of finding themselves immersed in a book, movie or a picture. Actually, art will capture the attention of the viewer from the rest of the world to the inside in the ways that he/she can sense the creator’s senses.

Art just seems to be simple but in reality, it will alter the viewer thoughts and re-build it in a completely different fundamentals. For instance, many of us have this experience that by watching a sad movie, we cry, or by scanning a news you feel you changed your mind about something or someone. That’s why people would buy a product by seeing a good advertisement. Read more >>

The Difference Between the Print and Web Design Processes

Jul 3, 2012   //   by ghanariekuchak   //   Blog  //  No Comments

As a graphic design company with considerable experience in our chosen field, we at H&S Graphic Design, Inc. are well aware of the difference between designing something for the web versus creating something for the printed medium. To help our customers understand how these two types of graphic design jobs differ from each other, here are some knowledge points we are happy to share:

Keeping Your Audience’s Attention

In print media, the attention of the viewer must stay on one page long enough in order to communicate an effective marketing message. To achieve this, textures and shapes can aid in catching then retaining a person’s eyes. However, in online graphic design, where the pages can be unlimited, clear navigation is essential in order to lead visitors through the various sections of the site. For this reason, sounds, interactive buttons, and animations are important elements that a Toronto web designer can include in the website in order to keep a visitor interested. That is why we at H&S Graphic Design, Inc. ensure that the website designs we create for clients incorporate these needed elements to entice Internet users. Read more >>

Creating a Distinctive Company Identity with a Unique Graphic Design Logo

Jun 22, 2012   //   by ghanariekuchak   //   Blog  //  No Comments

The effectiveness of a corporate logo can be measured by how easily recognizable it is to the public. In order for this goal to be achieved, the business logo created must be suited to the company brand in such various aspects as shape, style, and colour. Whether the graphic design is literal or abstract in appearance, what’s important is that the chosen symbol or image should immediately set the business apart from its competitors as well as other enterprises.

Why You Should Not Opt for a Cheap Logo Design

In crafting the right company logo, a firm should not cut unnecessary corners when it comes to the cost of hiring a professional graphic design agency such as H&S Graphic Design, Inc. A cheap design would not get you the best results and your business would ultimately suffer for it. Furthermore, when you opt for a professional graphic design, here are the elements that a reliable graphic design company needs to include in its graphic design services. Read more >>

What You Need to Know About the Fundamentals of Good Graphic Design

May 22, 2012   //   by ghanariekuchak   //   Blog  //  No Comments

As a business owner, you have probably encountered an issue where you had to judge the work of a graphic design studio Toronto or graphic artist Toronto in order to determine if you would like to engage in business with them. After all, you would only want the best Toronto graphic design and Toronto web hosting for your company so that you can ensure its success. But how can you be absolutely certain that you are looking at a good product that would be effective in communicating the business message you wish to express?

To help you recognise the qualities of excellent graphic design jobs Toronto, let H&S Graphic Design, Inc. provide you with these informative points.

  1. One important element that must be present is balance, or the equal distribution of visual weight. So when it comes to a web design Toronto, for example, every single piece must have its own visual weight that is dictated by its lightness or darkness, the thickness of lines, and the size. Furthermore, there are two basic kinds of balance. One is symmetrical where all elements are distributed evenly throughout the website design Toronto. The other is asymmetrical, which consists of objects with unlike weights. H&S Graphic Design, Inc. is able to provide its customers with both types in the graphic design jobs in Toronto that it completes.
  1. The next vital component is rhythm, or a pattern that is created when certain elements are repeated or used more than once by Toronto web designers. This rhythm can either be repetition, with similar elements reoccurring in a consistent way, or variation, which makes use of changes in size, form, and position. If your Toronto website design is for a business such as a law firm, for instance, then H&S Graphic recommends using repetition in order to create a smooth, professional look. But if you’re running a magazine, then variation would be more suited to your needs since it will make your design Toronto site look more vibrant and exciting. Read more >>

Why You Should Not Opt for a Cheap Website Design

May 9, 2012   //   by ghanariekuchak   //   Blog  //  No Comments

It is understandable for a business person to want to curtail operating expenses as much as possible. After all, how can you earn a profit if you cannot manage your funds well? Unfortunately, this has led some companies to think that they can cut corners on some of the marketing efforts that could greatly affect their success. One excellent example of this is choosing cheap Toronto web design for their websites.

Why Good Website Design is Essential to Business

Ask any Toronto web design company why you should have a well-designed website and the answer would be the same: because it attracts customers. An attractive Toronto graphic design for your company’s site can make a very important impression on visitors and potential clients. It would assure them that you are a legitimate, professional enterprise that cares about earning and keeping their business. For this reason, you need to hire good web designers in Toronto, such as the H & S Graphic and Design, Inc., to ensure that you have the right website design in promoting your goods or services. Read more >>

The Popularity of the Pinterest Layout

Apr 23, 2012   //   by ghanariekuchak   //   Blog  //  No Comments

Website designs have come a long way from the barebones look of the 1990s to the colourful, graphics-heavy sites of today. We here at H & S Graphic and Design Inc. have closely followed these developments with great interest. As more and more people utilise the Internet for various things, from work to pleasure, it’s not really a surprise that it keeps evolving in exciting new ways year after year. And as the Web continues to grow, creative graphic designs lead the way when it comes to capturing users’ attention.

The Emergence of Pinterest

One of the Internet’s breakout hits of 2011 was Pinterest. It’s an online pinboard that allows you to organise collections of things you find interesting whilst browsing through websites. It has a high number of female members who passionately “pin” and “repin” all sorts of stuff, from funny cat pictures to designer wedding dresses. But what has really caught the attention of everyone is the fact that Pinterest has one of the most visually interesting and user-friendly layouts on the Web.

The Secret of Its Success: A Great Website Design

 If you log on to the site, you’ll immediately notice its great graphic design with blocks of pictures that take up most of the screen. These blocks shift and adjust automatically when new content is added or whenever someone posts a comment on one of the images. Each picture is tagged with the name of its pinboard and users have the option to either follow a specific photo pinboard or a particular member. This makes it easy for someone to discover content that they can then share with others. Read more >>

What is SEO and what are its advantages???

Jun 17, 2011   //   by ghanariekuchak   //   Blog  //  No Comments

Many people who are new to SEO and online marketing ask why they should keep investing monthly into SEO? They are under the impression that SEO is an one-time deal and that once your website is SEOd, top rankings will appear and stay forever.

Unfortunately this is not true. Thinking like this can be outright dangerous, since it gives you the false hope that a basic website optimization can catapult you to the top of Google forever. Often this is also the fault of unethical SEO companies that promise a lot to make a quick buck. Why an ongoing SEO program is important.

1. Link Building

The main tactic for building your rankings apart from the changes you can make on your site is a targeted link building campaign. Google is not only looking at how many links are pointing to your site, but also at the quality of the link, the relevance and the consistency of your link building efforts. If you all over sudden stop your link building efforts it might not take long until your site looses rankings. If Google sees no more new links coming into your site they assume you are loosing popularity.

2. Update Websites

Google just announced that they now pay more attention to regular updates on websites. Fresh content on your websites can therefore make an important difference for your rankings. A blog, a forum or a news page are a couple of ways to add regular updates and new content to your site. To make these updates most efficient it is important to optimize each new piece of content so it supports the existing site SEO and helps to build additional rankings for long tail keyword phrases. By adding new optimized content on a regular basis you will see more and more visitors coming to your website from long tail keyword terms (and many visitors who use long tail terms have a higher buying intent as well).

Read more >>

12 Benefits Of Having A Website

Mar 27, 2011   //   by ghanariekuchak   //   Blog  //  No Comments

Some of the goals that can be achieved by launching a website include the following:

1. Far Cheaper and Much More Flexible Than Print Advertising
The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience.

This is not to say that you should not use other forms of advertising at all   You can use it to entice people to visit your website and find out about your company and potentially open two-way communication between the potential customer and a sales person.

2. Market Expansion
The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access.

3. Diversify Revenue Streams
A website is not just a medium for representation of your company, it is a form of media from which everybody can acquire information. You can use this media to sell advertising space to other businesses.

A recent trend has risen where businesses feature their very own directory of complimentary services, where the visitor can search for information on a business that will enhance the use of your service. The business sells complimentary businesses a listing in their directory. Read more >>

The Importance of a Logo and Marketing Materials

Mar 1, 2011   //   by ghanariekuchak   //   Blog  //  No Comments

About half of all businesses fail within their first few years. One source of failure that is commonly cited by experts is sloppy or ineffective marketing. If your marketing materials do not stand out from those of your competitors, your sales will suffer.

The initial lack of customers and cash flow often causes new small business owners to put off designing a logo and marketing materials professionally “until they get a few clients” or “until they get started.” Unfortunately, designing their own marketing materials when they launch their businesses instead of having them professionally created will make getting those initial clients more difficult and may result in a business that will not succeed. Read more >>

Why You need a website!

Feb 26, 2011   //   by ghanariekuchak   //   Blog  //  No Comments

Q:My business is very small, just me and two employees, and our product really can’t be sold online. Do I really need a website?

A: That’s a good question. In fact, it’s one of the most important and most frequently asked questions of the digital business age. Before I answer, however, let’s flash back to the very first time I was asked this question. It was circa 1998, during the toddler years of the internet.

I was giving a speech on the impact of the internet on small business at an association luncheon in Montgomery, Alabama. Back in 1998, which was decades ago in internet years, the future of e-commerce was anybody’s guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions or from offline transactions that were the result of online marketing efforts.

So should your business have a website, even if your business is small and sells products or services you don’t think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt.

Also, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays, there’s very little that can’t be sold over the internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online. Read more >>

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